Traditional photo product software (a category that is roughly 11 years old) was originally designed to focus on the consumer keepsake photo market. Personera is a new platform that is dramatically different to traditional photo offerings in a number of key ways:
Speed of Product Creation
End users are able to create products with Personera much more rapidly than in any other software. Time to create and order a product is the most important metric affecting end user conversion rates.p>
Personera’s technology platform has been engineered from scratch to take advantage of the latest cloud technologies, enabling an unparalleled degree of speed and back-end flexibility. This means no downloads, hosting or IT costs, no restrictions on product sizes or template designs, and integrated e-commerce and reporting.
Instead of forcing our customers to offer a downloable desktop application, or “powering” a single custom website on our server with a unique URL, Personera applications are totally portable, meaning they can be placed on any Facebook fan page or regular website. This opens up a world of new marketing possibilities.
New, Greater Market Opportunities
By combining a social media integrated application with totally customizable templates, Personera products can be used as merchandise, marketing or promotional product offerings across diverse brands and organizations. This expands the total addressable market far beyond traditional consumer keepsakes.